RACI Newsletter

Code of Ethics: Personal Marketing

Published on Mar 05, 2010

Under your obligation of the Code of Ethics, when marketing yourself to the public, care must be taken to always adhere to the word and spirit of the Code. Following are examples which should be read in their entirety for complete understanding. According to Standard of Practice 10-1, you will not volunteer information regarding the racial, religious or ethnic composition of any neighborhood and will not be involved in "panic selling". You also will not be involved in any way of discriminating against anyone on the basis of race, color, religion, sex, handicap, familial status or national origin. Article 12, standards of practice 12-1, 12-2 and 12-3 state that you will always present a true picture in your advertising; you will always disclose your status as a professional; always disclose terms of "free" in your advertising; always disclose when "prizes, etc." have contingencies, or when you will benefit from any inducements to do business with them. Standard of Practice 16-2 explains ethical and unethical types of solicitations. The Code changes annually to reflect the changes in the real estate industry. Make sure you read and understand the Code as it changes from year to year.